Types of Celebrity Endorsements
Direct Endorsements
Direct endorsements involve celebrities explicitly promoting a product or service in advertisements and public appearances.
Social Media Influences
Social media endorsements leverage the celebrity’s online presence to reach and engage with audiences.
Product Placements
Product placements integrate the brand into movies, TV shows, or music videos, creating a more subtle form of endorsement.
Event Appearances
Event appearances involve celebrities attending brand events, generating media coverage and public interest.